Japinder, photographed at eye level in warm natural light.

About

One person, on purpose.

Four years running ads for businesses. Solving problems in the car industry.

The ad was never the problem. The photo was.

Japinder · BC, Canada
  1. Where it started

    Four years inside paid ads

    I ran ads for businesses, week after week, with real money on the line.

    I learned the targeting was never the hard part. The picture was. A good ad on a bad photo still loses.

  2. The problem

    Cars are the same story, worse

    A dealer takes six photos in a hurry on a grey afternoon, then pays to show that photo to more people.

    More money, same photo, same result. Boosting does not fix a picture nobody wants to look at.

  3. What I do now

    Fix the photo, not the budget

    You send photos of one car. I cut the background, light the car, put the price on screen and cut it for the feed.

    I never come to your lot. Nothing has to move. Phone photos in bad light are exactly what I want.

  4. How I work

    One person, on purpose

    One person makes all of it. You always know who did the work and who to text about it.

    It also means I only take on so many lots at a time. If you already have an agency making video, you do not need me.

What you send. What comes back.

One photo, taken on your phone, in bad light. That is the job.

Black Cadillac XT4, three-quarter front view, original photo on an outdoor lot.
Black Cadillac XT4, rear view, on an outdoor lot.
What you sendWhat comes back

Same car, same photo. Nothing about the vehicle is altered.

What I won’t promise.

The things a bigger vendor would tell you, and I will not.

  • Sales, leads or clicks. You see the work, and what it did.
  • A team. It is one person, and that is the point.
  • Every lot. I take on so many at a time, and then I stop.
  • A long contract. Month to month, and your files come with you.

What I don’t promise, in writing

One person you can text.

No form, no queue. A message reaches me, not a team inbox.

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