Blog
Car dealer marketing tips.
How often to post, which AI reel app to use, BC’s ad rules, and AI done honestly.
Marketplace rules
Can car dealers post on Facebook Marketplace?
Not from a dealership’s Page, in the US or in Canada. Here is what Meta changed, what still works for a dealer, and how to make posts that get messages.
5 min read
Comparison, Canada
Kijiji vs Facebook Marketplace vs AutoTrader.ca: where should dealers list?
Three places Canadians shop for cars, and three different deals for a dealer. Here is how they compare, from what each one says about itself.
4 min read
Reel length
How long should a car reel be?
Between 8 and 30 seconds for most car posts. Every platform now takes far longer videos than that; what matters is how long a buyer keeps watching a car.
4 min read
Photo guide
How to take pictures of a car to sell: the 12-shot list
Twelve photos, in the order buyers look at a car, all on a phone. Shown with real photos from dealers’ lots.
4 min read
Aged inventory
How long do used cars sit on the lot?
A typical used car at an independent dealer sells in about 39 days. Every day after that costs money. Here is the data, and a plan for day 1 to day 60.
5 min read
Costs
How much do car dealers spend on advertising per car?
The average US franchised dealer spent $739 on advertising for every new car it sold in 2025. Here is what the content inside those ads costs per car.
4 min read
Comparison
Spyne alternatives: 6 car photo and video tools compared
Spyne, CarCutter, Phyron, Glo3D and Impel are built for dealer groups and their websites. StudioOS is built for the posts and reels a lot shares every day. Here is what each one makes.
4 min read
Costs
Social media agency vs in-house vs AI: what car dealers pay
An agency retainer averages about US$2,100 a month. A social media coordinator in BC earns a median $33.65 an hour. Here is what each one gets you, and where AI fits.
4 min read
Ideas
Car dealership video ideas: 20 reels you can make
Twelve you can make from one car’s photos, and eight to film with your team. US dealers say only 38% of their live listings have video; here is how to fill the gap.
5 min read
Captions
Car dealership Instagram captions: 60 to copy
Sixty captions by kind of post, each ready to copy, and hashtag sets that fit Instagram’s new limit of five a post.
6 min read
Posting plan
How often should car dealers post on Facebook?
About once a day, and at least three times a week. Here is what the data says, and a week of posts you can make from one car.
5 min read
Comparison
The best AI reel maker app for car dealers
General AI video apps make good clips. A car lot needs more: its own car, the price and km, and the dealer’s details on every reel. Here is how the apps compare.
5 min read
Comparison
Car dealer video software pricing, compared
Most video tools made for dealerships don’t publish a price: you book a demo or ask for a quote. Here is what each one says on its own site, and where StudioOS fits.
4 min read
BC ad rules
VSA advertising rules: what every BC car ad must show
BC’s Vehicle Sales Authority publishes advertising guidelines for car dealers. StudioOS is built around them. These are the four things it gets right on every post.
3 min read
AI, honestly
Can car dealers use AI photos in ads?
AI can change the scene around a car. It should never change the car. Four rules for using AI pictures and video in dealer ads.
3 min read
JapinderMaker of StudioOS
Ads that sell cars.
Four years making them. Now I’m building the system behind them.
Japinder, maker of StudioOS. Made in BC by one person.
- Everything labeled as AI
- Your numbers stay exact
20 free credits. No card.
