The short answer
Lead with the car and the price, give one reason to come see it, and end with how to reach you. Keep hashtags to five: Instagram now caps a post at five.
- First line: the car and the price. It’s what shows before “more”.
- One reason to come see it, in plain words.
- Five hashtags at most, since Instagram’s December 2025 change.
The shape of a caption that sells a car
- Step 1
The car and the price
“Just arrived: 2019 Cadillac XT4 Luxury, $32,995.”
- Step 2
One line on why
“One owner, no accidents, heated seats.”
- Step 3
How to reach you
“Message us to book a test drive.” StudioOS writes these three lines for each post, from what you typed.
- Step 4
Up to five hashtags
Your town, the make, the kind of car, and the post.
In BC, if a caption shows a price, show the total price, the same number as in the picture. Not legal advice.
What the VSA’s guidelines expect on every BC car ad: VSA advertising rules in BC
60 captions to copy
Just arrived
Just landed on the lot. Message us before someone else does.
Fresh in, detailed and ready for its first test drive with you.
New on the lot this morning. Ask us anything about it.
It got here today. It won’t be here long.
Just arrived and already getting looks. Come see why.
Arrived this week, clean inside and out. Book a test drive.
You asked for one of these. It just arrived.
New arrival. The price and km are in the picture; test drives any day.
Price drop
Price drop
New price. Same great car.
We dropped the price. Your move.
Price drop this week. Message us before Saturday.
Less than it was yesterday. Come see it today.
The price came down. The car didn’t change.
Lower price, ready to go. Test drives any day this week.
If it was close before, it’s in reach now. New price in the picture.
Walkaround reel
Every angle in one reel. Which part sold you?
Take the tour. Then come take the drive.
Outside, inside, the details. Watch to the end.
Everything you’d check on the lot, in one reel.
That’s the walkaround. Want a live one? Message us.
Watch the interior part twice. We did.
Seen enough? Book the test drive.
Sold
Sold. Congratulations to its new owner!
This one found its driver. Thank you for buying with us.
Sold and on its way home. Looking for one like it? Ask us.
Off the lot and into a driveway. Congratulations!
Another one sold. Thank you for trusting us.
Sold. If you missed it, tell us what you’re after and we’ll look for it.
Keys handed over. Enjoy the drive.
Sold this weekend. More arriving soon.
Pick of the week
Our pick of the week. Here’s why.
If we could keep one car this week, it’d be this one.
This week’s favourite on the lot. Come see what we mean.
The one we’d drive home. Test drives all week.
Featured this week: clean, ready and priced to go.
Picked by the team. Ask us why.
Weekend plans? Start with a test drive of this one.
Room for five
Families and first cars
Room for the kids, the hockey bags and the dog.
A good first car: easy to drive and easy to park.
Back seats that fit car seats. Ask us to show you.
Built for school runs and road trips.
A first car you won’t worry about. Come take a look.
Family-sized and budget-friendly. Message us for a test drive.
Space for five, and room in the back for everything else.
Winter ready
Seasons
Winter’s coming. This one’s ready.
Heated seat season. Come feel the difference.
All-wheel drive, for the hill on your street.
Summer drives, sorted.
Road-trip ready. Where are you taking it?
Spring cleaning? Trade in and drive out in something new.
Beat the first snow. Test drives this week.
Back-to-school runs start Monday. Be ready.
Black or white?
Questions that get comments
Black or white? Tell us in the comments.
Would you take this on a road trip? Where to?
Rate this interior from 1 to 10.
What was your first car? We’ll go first in the comments.
Guess the year. Answer in the comments.
SUV or sedan for the school run? Settle it below.
What would you change about it? “Nothing” is a fine answer.
Tag someone who needs this car.
Hashtags: five at most
In December 2025, Instagram said it would cap hashtags at five a post or reel, rolling out gradually, and that fewer, more targeted hashtags work better. Pick five: your city or region, the kind of car, the make, the post, and your dealership.
#Sold
Hashtag sets
Swap #BCCars for your own city or region.
#JustArrived #UsedCarsForSale #CarDealership #TestDrive #BCCars
#PriceDrop #UsedCars #CarDeals #CarsForSale #BCCars
#Sold #HappyCustomer #NewCarDay #CarDealership #BCCars
#SUV #FamilyCar #UsedSUV #CarsForSale #BCCars
#Trucks #PickupTruck #UsedTrucks #TrucksForSale #BCCars
#CarReels #Walkaround #CarsOfInstagram #CarDealership #BCCars
Captions in StudioOS
Every post StudioOS makes comes with a caption written from what you typed: the car, the price, the km, your features and how to reach you, with a Copy button. It says only what you typed, so nothing in it is made up.
Sources
- Instagram puts a limit on hashtag usage, BetaNews, December 19, 2025.
Try it on a car from your lot.
Add a few photos, or paste the listing link.
20 free credits. No card.
