All posts

BC ad rules

VSA advertising rules: what every BC car ad must show

BC’s Vehicle Sales Authority publishes advertising guidelines for car dealers. StudioOS is built around them. These are the four things it gets right on every post.

Japinder3 min read

2019 Cadillac XT4 Luxury in black, front three-quarter view in a grey studio, as a Just arrived post: $32,995, 68,000 km, one owner, no accidents, heated seats, Demo Motors, (604) 555-0142, stock #C1942. An example car and example numbers, labeled AI picture, real car.
Example car and numbers.

The short answer

Four things StudioOS builds every post around, from the VSA’s advertising guidelines: the total price, the stock number, your dealer number, and taking down what has sold.

  • You stay responsible for your ads.
  • This is not legal advice.

In BC, car ads follow the Vehicle Sales Authority’s advertising guidelines. Most of what a buyer checks in an ad comes down to a few plain facts: what the car costs, which car it is, and who is selling it.

  • The total price

    Typed by you, printed exactly.

    The price on the post is the number you typed, to the dollar. The AI never writes it, rounds it or changes it.

  • The stock number

    On every post.

    So a buyer can ask about exactly this car, and your team knows which one they mean.

  • Your dealer number

    On the end card of every reel.

    Every reel ends on a card with your logo and your dealer number.

  • Sold means gone

    Switch a post to Sold, free.

    When the car sells, the post says so. No ad keeps selling a car you no longer have.

You stay responsible for your ads. This is not legal advice. Source: VSA Advertising Guidelines, November 19, 2025.

Why the numbers never come from AI

AI is good at light and backgrounds. It is not where a price should come from. In StudioOS the price, the km and the stock number come from you, and the AI only makes the picture around the car. Can car dealers use AI photos in ads?

Try it on a car from your lot.

Add a few photos, or paste the listing link.

Make a reel free

20 free credits. No card.

Questions

  • It is built around them: it puts the total price, the stock number and your dealer number where they belong, and lets you switch a post to Sold for free. You still check every post before you share it, and your ads stay your responsibility.

  • BC’s Vehicle Sales Authority (VSA) publishes advertising guidelines for car dealers. This post follows the version dated November 19, 2025.

Japinder, photographed at eye level in warm natural light.

JapinderMaker of StudioOS

Ads that sell cars.

Four years making them. Now I’m building the system behind them.

Japinder, maker of StudioOS. Made in BC by one person.

  • Everything labeled as AI
  • Your numbers stay exact
Make a reel free

20 free credits. No card.

More from the blog

20 free credits are waiting.

Make a reel from your own photos. Log in when you save it.