The short answer
List on more than one. AutoTrader.ca and Kijiji are built for dealers, with dealer accounts and inventory feeds, but neither publishes a dealer price. Facebook Marketplace is where many local buyers start, but a dealership’s Page can’t list cars there; you reach it with ads.
- AutoTrader.ca: 26 million monthly visits and 5,000 dealer partners, by its owner’s count (2024).
- Kijiji: over three million visitors a month to cars and vehicles, by its own count.
- Marketplace: no listings from dealership Pages since January 30, 2023.
Side by side
| Site | Reach, by its own count | What a dealer gets | Dealer price | Watch for |
|---|---|---|---|---|
| AutoTrader.ca | 26 million monthly visits with AutoHebdo.net, 450,000+ listings (2024) | Dealer partner accounts on what its owner calls Canada’s leading car marketplace | Not published | Private sellers list free; dealers talk to its sales team |
| Kijiji | Over 3 million visitors a month to cars and vehicles | A dealer subscription: your inventory fed in, a bump after 30 days, a dealership page | Not published | Dealer features need a dealer account, not a private one |
| Facebook Marketplace | Not published for Canada | No listings from a dealership Page; paid ads instead | Ads: your budget | A dealer’s listings from personal profiles can be taken down |
- Reach, by its own count
- 26 million monthly visits with AutoHebdo.net, 450,000+ listings (2024)
- What a dealer gets
- Dealer partner accounts on what its owner calls Canada’s leading car marketplace
- Dealer price
- Not published
- Watch for
- Private sellers list free; dealers talk to its sales team
- Reach, by its own count
- Over 3 million visitors a month to cars and vehicles
- What a dealer gets
- A dealer subscription: your inventory fed in, a bump after 30 days, a dealership page
- Dealer price
- Not published
- Watch for
- Dealer features need a dealer account, not a private one
- Reach, by its own count
- Not published for Canada
- What a dealer gets
- No listings from a dealership Page; paid ads instead
- Dealer price
- Ads: your budget
- Watch for
- A dealer’s listings from personal profiles can be taken down
AutoTrader.ca: the car marketplace
AutoTrader.ca belongs to TRADER, founded in 1975 and based in Toronto, which agreed to be bought by AutoScout24 in August 2024. With its French-language twin AutoHebdo.net, its owner counted 26 million monthly visits, more than 450,000 vehicle listings and 5,000 dealer partners. People there have come to buy a car, not to browse. The trade-off: a dealer’s price is a conversation with sales, not a page.
Kijiji: the classifieds Canadians already use
Kijiji calls its cars and vehicles section the most visited automotive site in Canada, with over three million visitors a month. On October 24, 2026 it showed 136,600 cars and trucks for sale across Canada, from private sellers and dealers together. A dealer subscription feeds your inventory in, bumps listings back up after 30 days and gives you a branded dealership page; those features need a dealer account.
Facebook Marketplace: big, but not for dealership Pages
Marketplace is where many local buyers start. But since January 30, 2023 a dealership’s Facebook Page can’t list vehicles there, in Canada or the US. What’s left for a dealer: paid ads, and the store’s own posts and reels, which reach the same people without being Marketplace listings. Can car dealers post on Facebook Marketplace?
One shoot, every site
Each site shows pictures in its own shape, and none of them wants a different car. Shoot the car once, then make each post in the shape each place shows best.
- Listing sites and your website: 4:3.
- Facebook and Instagram feeds: square, or 4:5 for the most of the screen.
- Reels, Stories and TikTok: vertical, 9:16.
- StudioOS makes all five shapes from the same photos, with the price and km you typed.
Sources
- AutoScout24 has signed an agreement to acquire TRADER Corporation, AutoScout24, August 2024.
- AutoTrader.ca, AutoTrader.ca, checked October 24, 2026.
- Why sell vehicles on Kijiji?, Kijiji Help Centre, checked October 24, 2026.
- Dealer subscription benefits, Kijiji Help Centre, checked October 24, 2026.
- Cars & Trucks for sale in Canada, Kijiji, checked October 24, 2026.
- Vehicle listings from Facebook Business Pages on Marketplace ends Jan 2023 (Meta’s notice, quoted in full), DealerRefresh, October 2022.
Try it on a car from your lot.
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